About Web 1.0 and Web 2.0

Web 1.0 & Web 2.0 


  • The internet was around since the late 1970s/early 1980s but very limited. 
  • The early 1990s were used by academics in universities for messaging research.
  • Web 1.0 - Characterised by - Research - Sending Emails


Around 2000 - Web 2.0 characterized by: 

  • Instant messaging (MSN)
  • Social Media (My Space) 
  • Interactivity - Early 2000s we got streaming/Youtube and Facebook 
Henry Jenkins 

  • A Cultural optimist who sees new media as a force for good
  • Fan culture and participatory culture are very positive breaking down social-cultural barriers 
  • Fans and audiences can create their own stories and versions of products question share participate. Generate their own ideas. 


Comments

Post a Comment

Popular posts from this blog

Smashing Stereotypes

Image
Gillette 1989/2019- Masculinity Traditional Vs Contemporary representation of masculinity  Future Audience - Changing brand image  #MeToo Movement - Global Cultural shift in gender politics - Harvey Weinstein accusation lead to a conversation about what constitutes harassment.  What is Masculinity?  Male Roles  Male Behaviour What people expect from a Male   Tough  Hard Working  Breadwinner What is Femininity?  - Equal Rights and Equality Female Roles  Female Behaviour Housewife  Soft   Emotional  Weak Key Concepts Re: Gender Sex is a system of classification based on a combination of biological and physiological factors (generally male or female) Gender refers to the culture meaning that is ascribed to a person's sed (generally labeled masculine or feminine) The media and its influence on gender stereotypes  From an early age, children are socialised...
Read more

Smashing Stereotypes Reflection

Outline your idea for the Smashing Stereotypes project and your reasons for choosing this idea ● Which professional media products inspired you and how? ● How well did you manage your time and resources throughout the planning, production and post- production phases? ● Which theory points might be relevant to your finished product? How and why, use examples taken from your piece ● What have you learned from this project that might be useful for the next project / FMP? ● Bibliography / list of references Our smashing stereotype  project had a concept of  the idea about ''don't judge a book by its cover''. The reason for us choosing to do this is because  we believe in today's generation and society  people cannot be themselves without having a label on them, for example a male may act feminine  however will still get labelled as ''gay''.  The reason behind us choosing this idea is because its a good way to get our message across about not...
Read more

DeepFake/Truth

The Specialist study and the FMP have the theme of "TRUTH" The Specialist study: Is a piece of academic writing (essay). Clear Structure includes referencing, bibliography. Explore a theoretical perspective that interests you. e.g - To what extent is the news truthful e.g - Drawing on action movies, to what extent is gender identity "fixed"? e.g - An exploration of  "fly on  the wall documentary"  e.g - Influencers and how they create versions of themselves - effects audience self-esteem. e.g - Truth in Adverts e.g - Taylor Swift and how she creates an image   Deepfake - Very convincing AI spoof videos. Tech is advancing very rapidly How do we know whether the news is the official or fake   Source of the news should help us to know if it's fake 
Read more