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Social awareness project (Michelle)

How can we create awareness of the mental health issues developed through the use of social media. You can use social media and create a page to promote awareness and get people to share the page and in turn gain more publicity. Also you could create some sort of media material such as a short film or documentary to promote mental health issues. Our idea: An advert for a website that helps people who are addicted to social media stop being addicted. We have chosen to create this because, as a group, we feel that in today’s society, there are lots of people, especially teens, are addicted to social media and it’s taking over our lives. We want to raise awareness and show our target audience that they can get help via our website dedicated to helping those who suffer from addiction to social media.  Our approach: We are taking inspiration from TLC’s “my strange addiction” and are going to have a character who is addicted to social media and we are going to help him stop...
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Gendered Adverts

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Women are not seductive but are the superior one in this print advert.  Female Stereotypes have been applied to this too because women are the norm to clean the houses.   Products like these are to shown by women and used by women The Slogan suggests that women are weak and that by using this product, it suggests they will gain strength. 'GET THE POWER' 
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Smashing Stereotypes

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Gillette 1989/2019- Masculinity Traditional Vs Contemporary representation of masculinity  Future Audience - Changing brand image  #MeToo Movement - Global Cultural shift in gender politics - Harvey Weinstein accusation lead to a conversation about what constitutes harassment.  What is Masculinity?  Male Roles  Male Behaviour What people expect from a Male   Tough  Hard Working  Breadwinner What is Femininity?  - Equal Rights and Equality Female Roles  Female Behaviour Housewife  Soft   Emotional  Weak Key Concepts Re: Gender Sex is a system of classification based on a combination of biological and physiological factors (generally male or female) Gender refers to the culture meaning that is ascribed to a person's sed (generally labeled masculine or feminine) The media and its influence on gender stereotypes  From an early age, children are socialised...
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