Smashing Stereotypes
Gillette 1989/2019- Masculinity Traditional Vs Contemporary representation of masculinity Future Audience - Changing brand image #MeToo Movement - Global Cultural shift in gender politics - Harvey Weinstein accusation lead to a conversation about what constitutes harassment. What is Masculinity? Male Roles Male Behaviour What people expect from a Male Tough Hard Working Breadwinner What is Femininity? - Equal Rights and Equality Female Roles Female Behaviour Housewife Soft Emotional Weak Key Concepts Re: Gender Sex is a system of classification based on a combination of biological and physiological factors (generally male or female) Gender refers to the culture meaning that is ascribed to a person's sed (generally labeled masculine or feminine) The media and its influence on gender stereotypes From an early age, children are socialised...
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