Outline your idea for the Smashing Stereotypes project and your reasons for choosing this idea
● Which professional media products inspired you and how?
● How well did you manage your time and resources throughout the planning, production, and post-
production phases?
● Which theory points might be relevant to your finished product? How and why use examples are taken from
your piece
● What have you learned from this project that might be useful for the next project / FMP?
● Bibliography/List of references
For the Smashing stereotypes project, I produced an campaign advert against stereotypes whereas a group me and my partner found actors to hold up a sign stating what people stereotype them as then we got them to say a slogan at the end for example " that's not me " we wanted them to break that stigma about them the whole idea about " Don't judge a book by its cover " so on that note the professional media that inspired me to create such a piece is another advert about a particular stereotype which is that dark skin females are not as beautiful as light skin females, here is the link to the advert (https://youtu.be/X6V1AjDqXnk ) This video expresses colourism, how people prefer the idea of light skin females over dark-skinned females, from this video I decided its best to tackle all types of stereotypes which includes, discrimination, colourism, indifference and racism. How this advert inspired me it really gave out a message that equality is defiantly still a problem in this society, that then gave me the idea to express all these things in my project, because these ongoing issues are things that aren't spoken about enough or addressed enough that then forms the bubble of stereotyping.
Another source of professional media that inspired me was a coca-cola advert the message was it takes just seven seconds to build a prejudice based on someone appearance. This Ramadan, coke invited six strangers to meet in the dark, See what they discovered and how it changed the way they see the world. This advert wasn't something you expect from coke because of how in-depth the message is, either never thought about the impact of words just the way they appear to look, immediately when the lights came on they never expected each other to look like that based on the words they said. Here is a link to the advert https://youtu.be/uZo5dWWKSos, I think that is what inspired me to have the actors just walk in front of the camera and say nothing, so the camera just captures their appearance and the sign and what people see them as then at the end they speak up. I drew most of my inspiration from this coca-cola advert because of the amazing execution, it was such a strong message that's exactly what I wanted my advert to be like.
In terms of time management, as a group we were actually quite quick in terms of pre-production, so the planning stage we divided our planning into sections e.g call sheet, risk assessment and shots list, I knew we had a deadline to make so our time management skills had to be quite sharp. I would say it was most defiantly the production side when our time management skills went off track, in terms of resources, I couldn't find enough people towards the end of production to be in our advert because we had to find people but make sure, we found a particular time when everyone was free which was the difficult part, the longer we left it the closer the deadline became. I think what took up the most time was the editing because we used a camera that captures no audio so therefore during production, we had to use a voice recorder and every time we were filming someone had to clap to make when we edit the audio would be in sync with the video, then I came across a problem where one of the video clips had no audio to be put with it, so I had to ask for Julian's help to then find out if there was a way to the camera audio, there was but it was fuzzing so overall the most time-consuming thing would have to be post-production because there was so many issues regarding that.
The theory pints that are of relevance to my finished project
What I have learned from this project, that might be useful for the next project / FMP
● Which professional media products inspired you and how?
● How well did you manage your time and resources throughout the planning, production, and post-
production phases?
● Which theory points might be relevant to your finished product? How and why use examples are taken from
your piece
● What have you learned from this project that might be useful for the next project / FMP?
● Bibliography/List of references
For the Smashing stereotypes project, I produced an campaign advert against stereotypes whereas a group me and my partner found actors to hold up a sign stating what people stereotype them as then we got them to say a slogan at the end for example " that's not me " we wanted them to break that stigma about them the whole idea about " Don't judge a book by its cover " so on that note the professional media that inspired me to create such a piece is another advert about a particular stereotype which is that dark skin females are not as beautiful as light skin females, here is the link to the advert (https://youtu.be/X6V1AjDqXnk ) This video expresses colourism, how people prefer the idea of light skin females over dark-skinned females, from this video I decided its best to tackle all types of stereotypes which includes, discrimination, colourism, indifference and racism. How this advert inspired me it really gave out a message that equality is defiantly still a problem in this society, that then gave me the idea to express all these things in my project, because these ongoing issues are things that aren't spoken about enough or addressed enough that then forms the bubble of stereotyping.
Another source of professional media that inspired me was a coca-cola advert the message was it takes just seven seconds to build a prejudice based on someone appearance. This Ramadan, coke invited six strangers to meet in the dark, See what they discovered and how it changed the way they see the world. This advert wasn't something you expect from coke because of how in-depth the message is, either never thought about the impact of words just the way they appear to look, immediately when the lights came on they never expected each other to look like that based on the words they said. Here is a link to the advert https://youtu.be/uZo5dWWKSos, I think that is what inspired me to have the actors just walk in front of the camera and say nothing, so the camera just captures their appearance and the sign and what people see them as then at the end they speak up. I drew most of my inspiration from this coca-cola advert because of the amazing execution, it was such a strong message that's exactly what I wanted my advert to be like.
In terms of time management, as a group we were actually quite quick in terms of pre-production, so the planning stage we divided our planning into sections e.g call sheet, risk assessment and shots list, I knew we had a deadline to make so our time management skills had to be quite sharp. I would say it was most defiantly the production side when our time management skills went off track, in terms of resources, I couldn't find enough people towards the end of production to be in our advert because we had to find people but make sure, we found a particular time when everyone was free which was the difficult part, the longer we left it the closer the deadline became. I think what took up the most time was the editing because we used a camera that captures no audio so therefore during production, we had to use a voice recorder and every time we were filming someone had to clap to make when we edit the audio would be in sync with the video, then I came across a problem where one of the video clips had no audio to be put with it, so I had to ask for Julian's help to then find out if there was a way to the camera audio, there was but it was fuzzing so overall the most time-consuming thing would have to be post-production because there was so many issues regarding that.
The theory pints that are of relevance to my finished project
What I have learned from this project, that might be useful for the next project / FMP
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