Neset Extended Media Diploma

My Plan: My plan is to explore associative montage in more depth and create something different, to create an Associative Sarealism Montage, what I will be doing is creating a music video with different types of clips to make a whole music video.

Outline your idea for the Smashing Stereotypes project and your reasons for choosing this idea ● Which professional media products inspired you and how? ● How well did you manage your time and resources throughout the planning, production, and post- production phases? ● Which theory points might be relevant to your finished product? How and why use examples are taken from your piece ● What have you learned from this project that might be useful for the next project / FMP? ● Bibliography/List of references For the Smashing stereotypes project, I produced an campaign advert against stereotypes whereas a group me and my partner found actors to hold up a sign stating what people stereotype them as then we got them to say a slogan at the end for example " that's not me " we wanted them to break that stigma about them the whole idea about " Don't judge a book by its cover "  so on that note the professional media that inspired me to create such a piece is...

Web 1.0 & Web 2.0  The internet was around since the late 1970s/early 1980s but very limited.  The early 1990s were used by academics in universities for messaging research. Web 1.0 - Characterised by - Research - Sending Emails Around 2000 - Web 2.0 characterized by:  Instant messaging (MSN) Social Media (My Space)  Interactivity - Early 2000s we got streaming/Youtube and Facebook  Henry Jenkins  A Cultural optimist who sees new media as a force for good Fan culture and participatory culture are very positive breaking down social-cultural barriers  Fans and audiences can create their own stories and versions of products question share participate. Generate their own ideas. 

The Specialist study and the FMP have the theme of "TRUTH" The Specialist study: Is a piece of academic writing (essay). Clear Structure includes referencing, bibliography. Explore a theoretical perspective that interests you. e.g - To what extent is the news truthful e.g - Drawing on action movies, to what extent is gender identity "fixed"? e.g - An exploration of  "fly on  the wall documentary"  e.g - Influencers and how they create versions of themselves - effects audience self-esteem. e.g - Truth in Adverts e.g - Taylor Swift and how she creates an image   Deepfake - Very convincing AI spoof videos. Tech is advancing very rapidly How do we know whether the news is the official or fake   Source of the news should help us to know if it's fake 

How can we create awareness of the mental health issues developed through the use of social media. You can use social media and create a page to promote awareness and get people to share the page and in turn gain more publicity. Also you could create some sort of media material such as a short film or documentary to promote mental health issues. Our idea: An advert for a website that helps people who are addicted to social media stop being addicted. We have chosen to create this because, as a group, we feel that in today’s society, there are lots of people, especially teens, are addicted to social media and it’s taking over our lives. We want to raise awareness and show our target audience that they can get help via our website dedicated to helping those who suffer from addiction to social media.  Our approach: We are taking inspiration from TLC’s “my strange addiction” and are going to have a character who is addicted to social media and we are going to help him stop...

Outline your idea for the Smashing Stereotypes project and your reasons for choosing this idea ● Which professional media products inspired you and how? ● How well did you manage your time and resources throughout the planning, production and post- production phases? ● Which theory points might be relevant to your finished product? How and why, use examples taken from your piece ● What have you learned from this project that might be useful for the next project / FMP? ● Bibliography / list of references Our smashing stereotype  project had a concept of  the idea about ''don't judge a book by its cover''. The reason for us choosing to do this is because  we believe in today's generation and society  people cannot be themselves without having a label on them, for example a male may act feminine  however will still get labelled as ''gay''.  The reason behind us choosing this idea is because its a good way to get our message across about not...

Bertolt Brecht was a famous German playwright and poet.   Brecht started to write political poetry and plays at an early age about social issues. He was branded a troublemaker at school and got expelled for writing anti-war poems .  Brecht became interested in Karl Marx’s Theories of Socialism. Brechtian film uses an anti-illusionistic style of presentation. It replaces the hypnotized spectator with the critical, rational one. The focus shifts from action and outcome to argument and analysis, using devices such as intertitles and commentary.  Verfremdungseffekt was used to direct the audience’s attention to something new.This was done by getting the scene started, and then doing something unexpected. When the rhythm is interrupted, the audience stops getting lost in the emotion, story and characters. They are able to start to think and question.

How can we create awareness of the mental health issues developed through the use of social media. We can create awareness by creating a campaign for mental health, for example a short advert or a print advert like a poster ext. How can we become a voice for vulnerable users of social media? Based on previous all classes, write a brief reflection of how we can use all of the knowledge to help improve the way we use social media?

Write a short case study of one of the web 2.0 services (Youtube, Soundcloud, Facebook, Twitter, Insta, Snap) Do you think this service can become addictive for users? Explain why? In what ways are they interactive? How do they depend on user generated content from prosumers ? (define both terms) Is this good or bad? How do they make money? What are the pros and cons of using the service? Services like Youtube, Soundcloud, Facebook ext can be very addictive,  While social media was becoming popular, the internet also became more widely used, cheaper to access, and faster to load content.  The rise of mobile phones with internet capabilities and mobile internet also made it easier for social media to be available wherever you go, and regardless of whatever you’re doing. Thanks to the popularity of social media, you can constantly and instantaneously update your network about what you’re eating, what you’re wearing, and who you’re with. This is why it has ...

Surrealism: Surrealism means super-realism. Surrealism literary means ‘above and beyond reality’. Surrealism sought to free the imaginative human mind & reveal the unconscious encouraging and rejection of logic & reasoning.  Many surrealists had an interest in the cinema, but more the popular cinema of the day, rather than the more 'poetic' styles.  A favorite surrealist game was to wander around Paris going into any film screening, staying for a few minutes (or until they got bored) and then moving on to the next screening, and so on. Thus creating their own exquisite corpse narratives. Historical background: Surrealism was an artistic and literary movement that emerged in reaction to the horrors of World War I. Artists responded to the horrors of war by challenging the prevalent norms of society and its values. With a spirit of idealism, artist and writers shared a belief that they could change the world by freeing the unconscious mind from rational though...

Here is an example of a good / useful student shot list  http://symoneweekesleytona2.blogspot.co.uk/2012/10/story-board-write-up.html   Shot no. Shot / description Sound / dialogue 1 Close up  Dialogue  2 Mid shot  Dialogue  3 Long shot  Dialogue 

Risk Assessment  Production Title: Don’t judge a book by its cover Crew: Director: Pearl & Neset Cinematographer: Pearl Adewale Address of shoot: TV studio (Leyton Sixth Form College) Date: 30/10/2019 The following potential risks / hazards might be present: Floor space        Tripping hazards             low lighting        adverse weather / temperatures   Electrical cords and sockets      Flammable materials    Crowds                               Fatigue                Traffic Animals               Scaffolding / working at height  ...

Brainstorming  Advert - About smashing stereotypes - the idea about don't judge a book by its cover .  The idea is to get different females and males to come in front of the camera and say something impactful that would definitely shock the audience we are going to create a timelapse of videos of different people . The reason behind us choosing this idea is because its a good way to get our message across about not everyone is how they appear to be it's all about smashings stereotypes , the idea is to get different colours and backgrounds and efficiencies . The professional media products that inspired us was an advert on colourism and dark skin people here is a link This video expresses colourism , how people prefer the idea of light skin females over dark skinned females , in our advert we will be showing more of a diversity and difference in colour and behaviour, it's more about equality instead of indifference . Our idea is mainly based on forming a campaig...

Discuss the ‘auteur theory’ covering How it came about What it really means What problems there are with it The auteur theory was developed in 1962 by Andrew Sarris, although it has been influencing filmmakers since Francois Truffaut advocated it in 1954. This theory is the concept of a director imposing his own style and the personality of a film. Their films will be clearly recognized as theirs as the ongoing themes and motifs are easily distinguished from other filmmakers. They will have a distinct style that runs through most of their films and in some cases, the visual elements will convey the film more successfully than the narrative; camera shots, lighting, mise-en-scene, and scene length all work to create this. 

Discuss the following: Kuleshov effect Soviet Montage Intellectual or dialectical montage Associative or tonal montage Kuleshov Effect: The Kuleshov effect is a film editing effect demonstrated by Soviet filmmaker Lev Kuleshov in the 1910s and 1920s. It is a mental phenomenon by which viewers derive more meaning from the interaction of two sequential shots than from a single shot in isolation. Kuleshov put a film together  with a plate of soup and a dead woman on a recliner. “Point-of-view shots can, but don’t always, align viewers with characters. They help to explain the way characters experience the world, validate character interpretations of events, and provide information about motivation. This was said by Maria Pramaggiore and Tom Wallis, Film: A Critical Introduction, Soviet Montage:  Soviet montage theory is an approach to understanding and creating cinema that relies heavily upon editing. It is the principal contribution of so...

First Idea Female Model: Advertising a Male Product using a Football as a product, Model will be wearing sport gear or something sporty